Tuesday 20 July 2021

CROSS MEDIA PRODUCT - WEBSITE

In this post you should include a link to your published website.


You must also include written evidence of intentions you had but couldn't execute them due to COVID-19 restrictions.


It could look like this...

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Website link: www.owiunoweiunfowier.wixsite.com





Intended evidence:

Video element: Below you will find examples of what I wanted to include in the video element of the website:

1. Images of annotated storyboards or shot lists.

See document on changes to A Level on Showbie.


Intertextuality: part of my intention with the home page was to include an element of intertextuality that linked to the type of art and illustration used, such as art work from Andy Warhol and photography from (see your practitioners). I wanted to include.....


Convergence: As well as adding the actual main tasks to the website, I also wanted to add hashtags and social media logos on the front covers.  This would direct my audience to our social media platforms and encourage them to start or join conversations with similar minded individuals.


Extra Photography or art: xxxxxxxxx


Extra text: (could like to further intertextuality depending on the font chosen).


Costumes in images or video footage: This would link very well to intertextuality.


MAIN TASK - Layout

 In this post you should include your main task or a link to it (if you uploaded your Music video or TV opening sequence on YouTube).

You must also include written evidence of intentions you had but couldn't execute them due to COVID-19 restrictions.


It could look like this...

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MAIN TASK:

Issue 1

Front cover

Contents page


Issue 2

Front cover

Contents page


or


Link to video


or


Link to Youtube Radio programme

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Intended evidence:

Intertextuality: part of my intention with the front covers of both my issues was to include an element of intertextuality that linked to the type of art and illustration used, such as art work from Andy Warhol and photography from (see your practitioners). I wanted to include.....


Convergence: As well as adding the website details to the front covers and contents pages of both my publications, I also wanted to add hashtags and social media logos on the front covers.  This would direct my audience to our social media platforms and encourage them to start or join conversations with similar minded individuals.


Extra Photography or art: xxxxxxxxx


Extra text: (could like to further intertextuality depending on the font chosen).


Costumes in images or video footage: This would link very well to intertextuality.

Planning Task 6 - Schedule

 The purpose of this task is for you to identify potential production dates and try to stick to them.



TASK 1 - Create a new post and title it: "NEA Planning Part 6 - Schedule"

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TASK 2 - Create a calendar that highlights your chosen production/photography/filming dates and activities. 

Make sure these are realistic so that you can stick to your plan as much as you can.

You can use the apple calendar available on your mac... OR Google calendar.

Apple calendar:
If you do this one you'll need to print screen the calendar and put the pictures on your blog.




OR 

Google Calendar is also a very good option as it lets you embed it on your blog.




This is a list of all Production and Post-production activities that you need to undertake are (depending on your chosen brief):




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Plenary:

  • Why do you think it's important to produce a schedule of activities when working on a production?
  • Name 3 activities you're likely to struggle with?
  • What are you going to do in order to achieve these difficult activities?

Planning Task 5 - Casting

 The purpose of this task is for you to identify the actors/models/interviewees you're going to use in your products.




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TASK 1 - Create a new post and title it: "NEA Planning Part 5 - Casting"


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TASK 2 - Write a short introduction to the post describing what you intend to achieve.  You may use the sentence at the start of the post to help you come with your own intro.


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TASK 3 - Create a profile for each of your models/actors including the following information:

  • Name of actor/model
  • What makes this person suitable? Why did you choose this person?

You could create a Top Trump Card kind of design or perhaps just a Powerpoint Presentation to put this information across.. Why not use Flashcards too?

E.G... Using PPT.






YOU MUST DO THIS FOR ALL OF THE MAIN MODELS/ACTORS YOU INTEND TO USE. 

Planning Task 4 - Location information

 

The purpose of this task is for you to assess and identify the locations you're going to use for your photography/video.




TASK 1 - Create a new post and title it: NEA Planning part 4 - Location Information

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TASK 2 - Write a short introduction about what this post is all about...use the small sentence above to get you started.

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TASK 3 - Produce images for each of the locations you intend to use and place them in the blog.

You need to include the following information about them:

  • Address.
  • What makes this location suitable?
  • What risks/hazards does the location have that could potentially make your work difficult?

PRESENTATION IDEAS

You can use any software you like... you could use a table in Word or PPT or you can use more advanced digital technology such as Padlet, Flash cards (quizlet or Goconqr) and/or Popplet.




NOTE:
YOU MUST COMPILE THIS INFORMATION FOR EVERY LOCATION YOU INTEND TO USE.

Planning Task 3 - Product Profile

 

Learning Objectives:


  • K: the importance of sketches and planning in the decision making process of creating a magazine.
  • U: how to use sketches to influence your stylistic decisions.
  • BAT: undertake a creative task in which you start the decision making process in terms of style of your magazine.


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TASK 1 - Open a new post and title it: "NEA Planning Part 3 - Product Style Profile".

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TASK 2 - Write an introduction to the task that combines the learning objectives into a short paragraph.

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TASK 3 - PLANNING PART 1

If you're doing the Magazine and Website task: Produce up to 4 different sketches of each of the pages you need to create.  These sketches should show a development journey from initial ideas to a final one.  

You need to gain feedback from peers about each of your designs as you produce them and improve these according to relevant feedback.  YOU NEED TO MAKE A RECORD OF THIS FEEDBACK.


If you're making a video: Produce a short summary of content of your music video, would it be narrative based? Would it be performance based? Would you use both styles? Would you show the artist? Then you need to start writing either a shot list or a storyboard of potential shots you're going to use and their order.

If you're making a Radio Programme: You need to write a script that details all elements of your show, including: dialogue, music, music bed, idents, competitions (if any), sound effects (if any), other content such as News, Weather, guests, phone ins, etc.

You need to gain feedback from peers about each of your ideas as you produce them and improve these according to relevant feedback.  YOU NEED TO MAKE A RECORD OF THIS FEEDBACK.

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TASK 4 - PLANNING PART 2

Individually, sketch your website... see the illustration below and look at the elements that need to be included.


You're making two pages... remember... your home page and ONE linked page, so you need to sketch a range for both.

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Plenary:

Make sure you take photos of all your sketches or other paper work and upload them to your PPT.  Then answer the questions below:

  • How useful did you find this step in terms of deciding what style you're going to be pursuing? 
  • How useful was peer feedback to improve your work?

Planning Task 2 - Mood boards

 

Learning Objectives:


  • K: the advantages and disadvantages of using a mood board to inspire content of new media product.
  • U: how different types of images and fonts can affect the way audiences consume media texts.
  • BAT: produce a mood board that illustrates your initial ideas for your media product.
  • CO: Use media terminology throughout.

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TASK 1 - Open a new post and title it: "NEA Planning task 2 - My Mood Board".

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TASK 2 - Click on the link below and review your chosen brief...

THEN ANSWER THESE QUESTIONS:

  • What brief did you choose? State the two products you're required to produce.
  • What are the minimum requirements for your chosen productions?
  • What is the target audience as prescribed in the brief?
  • What is your target audience for the products you're creating? (this needs to link to the audience profiling post).


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TASK 3 - Write an introduction to the task.  This needs to explain what you're going do... in this case it needs to be along the lines of:

"In this task I'll explore different types of images, fonts and colours to use in my......... .  I shall be looking at different connotations and how these affect the way my target audience might view my product.  By creating this mood board I will also be exploring creative ways of how to present my work".


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TASK 4 - Create a series of mood boards (at least 2 - one for the main product and another one for the online counterpart) that give an indication of the types of images (may include photos and/or illustrations), overall colour scheme, types of fonts and colours you are considering using in your productions.

You might want to use technology (an app) or plain paper, found pictures and glue.

If you choose to use the latter (paper, pictures and glue) you must then take pictures of your finished mood boards and email them to yourself so that you can upload them to your blog later on.

Your mood boards needs to have a selection of text (type of font, sizes and colour), colour themes and kind of images that would help explain they style and concept of the magazine you want to make.

You could also use pictures you have taken yourself - this will make your mood board more relevant to what you're doing in your productions.

Here are some examples of mood boards... what do you think makes them effective?







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TASK 5 - When you finish the mood boards you need to analyse them answering the following questions:

  • How did they helped you define content for your products?
  • What will be your overall colour scheme of your productions?
  • What kind of images/shots would you use in your productions?
  • What kind of fonts would you use in your productions?
  • What kind of mise-en-scene would you use in your productions?
  • What kind of intertextuality would you use in your productions?
  • Which media theory(ies) are you likely to use in your productions?

Planning Task 1 - Audience Research

 Learning Objectives:


K: about audience segmentation.
U: how audience segmentation effects media products.
BAT: conduct research and create an audience profile for your individual product.
CO: Use media terminology throughout.

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Task 1 - Create a new post and title it NEA Planning task 1 - My Audience"


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Task 2 - Go to www.surveymonkey.com, create a FREE account and create a 10-question questionnaire asking people what they like and dislike about media products of your chosen brief.  For example:

Brief: Magazine.
1 - What is your age? (you MUST include this question in your questionnaire).

2 - What is your gender? (you MUST include this question in your questionnaire).

3 - Which of these music genre do you listen to the most? (select ONE).
    - Rap
    - RnB
    - Rock
    - Pop

4 - Which kind of photography would you expect to see in a front cover of a Rock Magazine? (select ONE)
    - Close Ups.
    - Medium Shots.
    - Long shots.

ETC...

You need to think of questions that will give you answers you can use to produce your product, so don't just ask questions for the sake of asking questions... Remember that all your research MUST be useful towards the making of your final product.


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Task 3 - Invite peers to answer the questionnaire... you can do this via sending them a link via email.

You must wait for the students to answer your questionnaire before going to task 4.


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Task 4 - Review your results and copy and paste any graphs or charts given by surveymonkey.  Then you need to write up your findings in paragraph form including how you intend to use the information collated in your questionnaire.
You can use the questions below to help you write your analysis:
  • What did you find useful about the information collated? 
  • How are you going to use the information collated to establish/define a target audience for your product? 
  • What does your audience expect to see in the product you're going to create?
  • How are you going to use the information collated to come up with designs and house-styles for your product?


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Task 5 - DEFINE YOUR AUDIENCE
The last piece of writing you need to do should be an explanation of who your target audience actually is now... Please define your audience by gender, age, socio-economic class, likes and dislikes... together with the rest of the other categories as described in the brief.

Tuesday 15 June 2021

Media Language - Generic Terms - MICRO Elements

Generic Connotations of Elements AND Key Terms

These are a list of generic terms and possible connotations of some of the most common elements used when constructing a representation.  

NOTE: Please don't use these generically as they still have to be applied to whatever representation is being constructed. 


CAMERA

Types of shots

CU: Normally used to draw audiences closer to reactions/emotions key characters are feeling or highlight what is happening.  This could be used to encourage or challenge stereotypes.  For example:  a CU of the "traditional man" becoming emotional when watching a movie with his wife could be challenging his stereotype.

MS or Head and Shoulder shot: Normally used to involve the audience within a scene, perhaps in the middle of a conversation between characters.  For example: A shot-reverse-shot editing combination, filming a conversation between a man and a woman happily having dinner at a restaurant, using low key lighting and a non-diegetic sound of slow romantic music, could be used to create a preferred reading that they are on a date.

LS: Normally used to establish where the scene takes place.  It could construct a positive or negative representation of the location the scene takes place in.  For example: A LS of a decaying prison building using low key lighting could connote that the kind of criminals inside are the worst of the worst.  An LS of a beautifully decorated house lit using high key lighting could connote that a happy family lives in there.

Wide shot: Essentially a very LS.  This could be used to establish a location or to emphasise isolation of a single figure.

High-Angle shot: Makes characters look vulnerable and weak/powerless.  It could be used to challenge of encourage stereotypes.  For example: A high angle shot looking down to an MS of a prisoner from a warden's POV could connote that the prisoner is powerless in relation to the warden.

Low Angle shot: Makes characters look powerful, in control and/or dominant.  For example: A low angle shot looking up at the warden from the prisoner's POV could connote that the warden is more powerful than the prisoner.

Hand Held shot: the camera is not on a tripod, which creates a feeling slight shakiness.  Usually used to position the audience within a scene (POV) or to add energy to a moment.  For example: a frantic scene in which a prison riot breaks out could be filmed using hand held camera to encourage the stereotype that fighting is dangerous.

Rule of thirds: States that there needs to be space in front of the characters depending on where they are positioned within the frame... if they are framed to the right, they should have space on the left. When a character is framed in the middle it usually connotes that they are either addressing a large group of people (usually breaking the forth wall - classic presidential shot) or they are very important within the scene.

Tight Frame: Describes a shot is composed with the person or object given very little space around them.  Usually connotes that the person is either trapped within a situation or that they are very important.  For example: If a teacher is having a go at a student we might use a tight frame in a CU of the student's face to symbolise that he is feeling very uncomfortable in a situation he can't get out of.

Soft focus: Creates a hazy light around the subject.  Usually connotes romance.

POV: see this...

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Camera movement

Pan: Camera moves gently 180 degrees across the subject in a horizontal plane.  Usually used to follow an "important" action within a scene.  For example: We see a CU of leather boots walking across a classroom as the camera follows with a pan, this could connote that the person wearing the boots is important in the scene.

Tilt: Camera moves vertically up and down from a fixed position.  Usually used to follow an important action within a scene.  For example: We see a CU of rose falling from a desk as we follow it with a tilt, this could connote that a relationship is about to end.

Zoom: Used to get closer or further away from the subject.  Usually used to enhance importance to a subject or to something they are saying or doing.

Steadycam: See this





EDITING

Cut: The move from one shot to another.  You need to use this term in your answer when you're writing about the scene... "we then cut to...".  Just by using the term you're already addressing editing elements in your answer.

Dissolve: This happens when one shot dissolves into another.  This is normally used to connote the passing of time.

Fade: This happens when a shot disappears into a black or white screen.  A fade to black usually connotes the end of a situation.  A fade to white normally suggests a dream sequence.

Montage: Series of shots edited together to show passing of time.  Usually accompanied with music.  Famous example is in the movie Rocky when he is training and getting better before his fight.

Parallel Action/editing: used to show two or more scenes happening at the same time.  It could be used to connote that both activities are as important as each other to the narrative.

Quick editing: A range of quick shots cut together could connote that the action being filmed needs to happen quickly.  For example: students hiding something from the teacher before the teacher comes in the classroom, if this is done using quick editing then it connotes urgency.

Slow motion: A technique that slows down the footage.  This is normally used to emphasise that the action taking place is important.  For example: an old man walking in the street trips over and falls, if filmed in a slow motion this could connote that his fall will be fatal to him.

Fast motion: A technique that speeds up footage.  Normally used to compress time within a shot.  A car travelling fast through the streets of London from a Bird's Eye View shot can connote that the car is in a rush.

Shot-reverse-shot: Technique used when a conversation is taking place between two or more subjects.  This in itself just positions the audience in the middle of a conversation but when edited quickly this could construct other connotations - see quick editing.



MISE-EN-SCENE

High Key Lighting – A bright and well lit scene with very few shadows.  Often used to make a location or character seem friendly, happy, safe.  

Low key Lighting – a dimly lit scene with lots of shadows.  Often used to make a location or character seem shady, untrustworthy, dangerous, unsafe. 

Body Shape and Language – the way a character’s body looks and the way they hold their body eg confident, slumping down, covering from someone, etc.  It tells us what type of person they are and how they feel about others.  For example: The old teacher standing around taking to students with his hands in his pockets connotes that he is in control of a situation.

Facial Features and Expression – the way a character’s face looks and shows emotion.  For example a shocked expression, sadness, a look of love.  You can also comment on the way they look, such as an interesting feature such as bad teeth, small, squinty eyes, etc.  It tells us what type of person they are and how they feel about others.

Props – Items a character possesses or picks up eg a gun or a bunch of flowers etc.. They can tell us lots about what type of person someone is.

Costumes – clothes a character is wearing.  You could comment on the style, shape, choice of item, colour, etc.  They can tell us lots about a character, what type of person they are, how they are feeling etc.  For example a floaty dress might represent someone as being traditionally girly.  A policeman’s uniform might represent someone as having authority and power.  Baggy, shapeless clothes might suggest someone is shy, where as tight clothing might suggest they are confident and flirtatious.

Hair & Make Up – the appearance of the hair of a character and the cosmetics a character might be wearing such as lipstick, a skin head etc.  They tell us things about the character.  For example a woman wearing very little make up might be seen as being very naive and innocent.

Voice / Tone – The way a character speaks tells us a lot.  Someone who stutters might be nervous.  Someone who shouts may be angry and powerful.

Colour – Colours in a scene often represent things.  Red can represent anger, passion, danger, love.  Blue can seem calm and peaceful, sometimes sad.  You must pick the most appropriate meaning for the scene.

Location – A place where the scene is set.  A location can tell us lots about the people in it.  For example a dirty, bloodstained basement could signify that a character was a villain or up to no good.  A messy bedroom might signify that the character who owned it was disorganised.  Don’t forget to look out for how a character reacts to their location as well (eg if they are comfortable there or not)  

Breaking the Fourth Wall (Direct Address) – Describes a time where a character may look directly at the camera and speak to the audience.  This is highly unusual but can be seen regularly in shows like Malcolm InThe Middle and House of Cards.  This is designed to emphasise that character as the most important, as powerful, and as someone we should be siding with as it helps us feel like we are “one of them” and as though we are one of their friends. 



SOUND


Ambient sound  -  The sounds of the location eg water noises near a river, cows mooing in a farm etc.  They tell us what kind of place we are in and if we see how characters react to these sounds it tells us a lot. Noisy cars, horns, people, traffic represent a region as being busy and urban and not very homely.



Asynchronous sound   Asynchronous sound is where the sound is either out of sync with the visuals or is unrelated to the visuals.  Sound that is just out of sync would make the viewer feel disorientated and would make the characters and scene seem strange.  Sound that is unrelated to the visuals may be there for emphasising something.  For example, in the Godfather film, we see a man murdering people in cold blood, but hear the sounds of a priest christening a baby.  This contrast emphasises the loss of innocent life.  



Dialogue – the words the characters say.  What do the characters actually say? Do they reveal their beliefs, or their attitudes? How do they say it?  If someone’s voice sounds nervous and wobbly it tells us a lot about their character.  If they speak softly it implies they are weak or emotional.  If they have a deep booming voice it makes them seem more masculine.  Don’t forget accents as they tell us where someone is from and emphasise their differences from others.

Diegetic Sound: sound that you could hear if YOU were one of the characters inside the scene.  This include words the characters say, background noises like traffic and crowd noise and even music IF it is heard by the characters eg at a club, on a television etc  Diegetic sound can set the mood of the piece, influence a character’s behaviour or emotions, and help the viewer to see a scene as realistic etc

Non Diegetic Sound – Other sound that the characters in the scene could not hear .  For example, a musical soundtrack, a voice over etc.  Non diegetic music sets the scene and time period as well as atmosphere.  A voice over allows the audience to hear someone’s thoughts and empathise with them.  

Pitch – Low pitch described a sound that is deep and low (eg Thunder) and high pitch describes a sound that is higher and lighter (eg a phone ringing).

Rhythm – Describes the beat of the music, whether it is fast or slow.  Sound or music with a fast rhythm is often used to increase a sense of urgency or threat.  Sound or music with a slow rhythm is often used to depict calmness and peace.  Sound or music with an irregular rhythm is used to confuse the audience and make them feel uncomfortable.

Voice over/narration: the use of a voice, over images, perhaps as an introduction, a linking narrative device for or to comment on action. It allows the audience to see inside the head of a character, helping us to empathise with them.

Sound bridge – a portion of sound that covers a cut, normally to link two scenes together.  For example if you were to see a woman talking about how much she missed her boyfriend, and her voice continued as a sound bridge on top of the shot of him, even if just for a few seconds, it emphasises that he is the man she is talking about.  Sound bridges are often used to try and mask cuts from the audience, making it seem more realistic. 

Sound Effects – A sound accompanying an action, sometimes musical.  For example in the film Psycho, short sharp violin noises accompany each stab of the knife during the famous shower scene.  This emphasises the violence of each stabbing motion and makes it more dramatic.

Soundtrack: Music from a soundtrack (all the sounds) or score (just the music) emphasises the themes and emotions of a scene or character.  Think about the beat and instruments used.  For example a high energy dance track with loud crashing tones will emphasise someone’s youth.. a girly soft piano music might help us to see a woman as stereotypically delicate and feminine.  






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