Theoretical Framework

Learners will develop their understanding through the consistent application of the four areas of the theoretical framework: 

• media language: how the media through their forms, codes, conventions and techniques communicate meanings 

• media representations: how the media portray events, issues, individuals and social groups 

• media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms 

• media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.