Terminology

Task 1



These are key terms you're expected to use when talking/writing about the print media industry and its products, such as Mojo Magazine and newspapers.

Print

Layout 


•      house style 


•      symmetrical and asymmetrical 


•      use of columns and boxes 


•      ratio of copy, photography and space 


•      headline 


•      caption 


•      strapline 


•      standfirst. 


A type of LAYOUT that shows whether a page positions elements in the same place from one page to the next.	refers to specific use of colour, style and layout followed by writers and editors to ensure that each publications looks similar.	It’s what’s used to organize elements in a page.	Refers to the amount of text, amount or size of images and blank spaces in a page.
The title of the story	Text that describes what’s happening in an image… normally positioned inside the picture.	Another word for “slogan”	a brief introductory summary of an article in a newspaper or on a website, typically appearing immediately after the headline and typographically distinct from the rest of the article.

Typography 


•      serif and sans-serif typefaces 


•      specialist typefaces 


•      font size/italics/bold. 


Refers to the two most important types of font design.

The way in which a font can be altered to achieve impact or audience appeal.

Refers to a font that links to a specific design, not normally found in traditional sources of fonts. Such as Microsoft word.

Language 


•      formal and informal language 


•      direct mode of address 


•      puns, colloquialisms, slang.

The approach in which an article is written.

This method of writing is used to engage the audience as if the article was directly talking to them.

Also refers to as street language… very informal.




Image 


•      graphics 


•      camerawork and mise-en-scène in photography 


•      depth of field 


•      digital manipulation 


•      cropping. 


This elements are looked at when looking at analyzing an image in a magazine.	Refers to changing the look of an image somehow.
Refers to shapes, diagrams and other images that are not photographs.

Colour


•      colour saturation 


•      choice of colour (links to denotation/connotation). 


  

Refers to picking suitable colours to help bring meaning to an image or a product.

This technique either enhances or reduces colour in an image.

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TASK 3: Create a study set using Quizlet with the terms and concepts above.

You will need to create a free account... to make it easy, please use the same log-in as the one you use for google... this way you can keep it all under the same umbrella of usernames and passwords.

Here are a few screen grabs to help you sign up.


1. Click on the link for Quizlet above.  THEN... click on Sign up

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2. In order to keep it as simple as possible, click on Sign up with Google.
 

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3. Click on Create

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4. Use the template on the screen and follow the instructions. 
You can add a NEW CARD by clicking on Add new card at the bottom of the screen.




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Task 2 - You can do the same for mise-en-scene terms... create your own quizlet for these terms.

Terms:

• Mise-en-scene
• Setting & Props
• Costumes, Hair & Make up
• Facial Expressions & Body Language
• Position of Characters & objects within a frame
• Colour
• Lighting
• Low key lighting
• High Key lighting

Definitions:

are to show the world in which the characters live in (place), shows the genre, era of the film (time) are to show the genre, introduce characters, move the narrative along.	Created by using key and back lights. This lighting produces sharp contrasts of light and dark areas to effect the mood and tone of the scene.	can draw our attention to an important character/object. A film-maker can indicate relationships between people
can be used to reflect the mood and tone of the scene. This can also carry certain connotations which may add meaning to a scene	A French term meaning what is put into a scene or frame. It communicates essential information to the audience. It is made up of 5 elements: settings & props, costume, hair & make up, facial expressions & Body language, Lighting & colour, positioning of character/objects.	Can be used to highlight important characters or objects within the frame. To make characters look mysterious by shading sections of the face & body. To reflect a characters inner state of mind or hidden emotions.
to reflect a characters emotion, personality or inner state of mind. To show a character feels towards another character or reflect the state of their relationship.	Created by using filler lights. Produces brightly lit sets or a sunny day.	To show a characters personality, reflect the era and time.